We are thrilled to announce we have promoted Joel Gray and Clare Toonen to Production Coordinators, as we look to diversify our slate of television projects, as well as grow our commercial division, Ad Kids.

Joel and Clare will play an integral role in building the capacity and efficiency of our small business.

Since launching Ad Kids earlier this year, we have already produced content for Water Corporation, Fringe World, Woodside, Swan Valley, Telstra Perth Fashion Festival and Jungle Entertainment.

Our Ad Kids collective consists of six Western Australian directors; Henry Inglis, Matt Lovkis,
Zoe Pepper, Mat de Koning, Joe Henderson and David Vincent Smith and twoWestern Australian producers; Lauren Elliott and Anthea Smyth.

Gray is an emerging writer/director/producer and comedy aficionado. Since joining Mad Kids as an intern in 2015, he has assisted Mad Kids across all things development, production and post-production, and has also secured two screenwriting credits on two web series, Small Town Hackersand Aussie Rangers. He starred as ‘Joel the Intern’ in satirical web series, DAFUQ?and he also joined Lauren, Matt and Henry on a pitching trip to Los Angeles in 2017. In addition to his filmmaking expertise, he has a Bachelor of Commerce degree and a Masters of Engineering from the University of Western Australia.

“It’s so great that we get to develop comedy projects here in Perth and I’m really excited about where Mad Kids is heading. I can’t believe that after three years, they still haven’t fired me.” said Gray.

Toonen is an emerging screenwriter and lifelong film buff. Since volunteering as a Production Assistant earlier this year, she was offered a three-month internship assisting Mad Kids across their slate of comedy and commercial projects. In 2017, she completed a Master of Screen Studies at the WA Screen Academy and her graduation short film, You, Me and Karen won the Channel 9 Award for Excellence in Scriptwriting. In 2018, Clare was awarded $10,000 Generate short film production funding from Screenwest for her script, Brotherswhich is set for release in 2019.

"I'm stoked that Mad Kids want to keep me around! It's so exciting to be part of a fast-growing narrative comedy team right here in Perth. I can't wait to assist in the development of brand new local comedy series." said Toonen.

Mad Kids is represented by CAA in Los Angeles, which has resulted in a number of exciting opportunities in the US, including a producing partnership with Sacha Baron Cohen’s production company, Four By Two, who saw “early shades of Ali G” in Mad Kids’ work, as well as their series Small Town Hackers being commissioned by Above Average, Saturday Night Live’s digital studio.

Our latest projects include two web series, The Big Spaghetti written by Zoe Pepper, Adriane Daff and Tim Watts and LIFT created by and starring Lucy Durack. Both series are set to premiere online later this year.

We are passionate about making premium television and telling great stories with authentic characters, and we’re delighted to welcome Joel and Clare aboard our growing team!